Let's have an uncomfortable conversation about your social media strategy. You know, the one that's racking up likes faster than a puppy video but somehow isn't moving the needle on your bottom line. If you're still celebrating hitting 10K followers while your conversion rate looks like a flat line, this one's for you.

Here's a reality check: that dopamine hit you get from watching your likes climb? It's the same one that keeps people playing slot machines. And just like gambling, it's designed to keep you hooked while slowly draining your resources. The social media game is rigged, but not in the way you think.

Think about it. When was the last time you bought something because a brand had a perfectly color-coordinated feed? Never? Exactly. Yet here we are, spending hours debating filter choices while our conversion rates collect dust...

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