Fresh-pressed insights on brand building, digital strategy, and creative entrepreneurship. Free weekly drops with exclusive deep dives.
Applications are now open for our founding member cohort: 100 spots. Zero ordinary thinkers.
Apply here ⚡️Join us for honest conversations with founders, designers, and marketers about their craft. No surface-level tips—just real stories, hard lessons, and actionable insights from the trenches.
Coming soon ⚡️Fresh-squeezed insights, case studies, and behind-the-scenes stories from the world of brand building. Deep dives into design, strategy, and the art of standing out.
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Hey! I'm Ekaterina, but you can call me eKat!
I believe remarkable brands are born where design gets messy, community gets real, and stories break free from the cookie-cutter mold 🍪
My path into creative work & entrepreneurship looks more like a Jackson Pollock painting than a career ladder. During my Shopify days, I watched thousands of entrepreneurs turn "what if" into "what's next"—and that spark was contagious. While everyone else was planning their five-year corporate climb, I was channeling my grandfather's entrepreneurial spirit, knowing that building something different was written in my stars.
During the 2020 lockdowns, I launched a DTC skincare brand—talk about diving into the deep end of design, eCommerce, and entrepreneurship all at once. That first brand taught me the realest lesson: sometimes growth means burning it all down 🔥 and starting fresh. (Currently giving that skincare brand a complete rebirth because staying true to yourself beats staying consistent with your past.)
Post-Shopify life kicked open doors I didn't even know existed. That layoff? The universe's way of saying "enough playing it safe girl." Getting pushed out of my cushy tech job was the kick in the pants I needed to finally step into my real potential. Now I'm on a mission to show other creative rebels that sometimes the best thing that can happen is having the rug pulled out from under you—because that's when you learn to fly 🦅
My mission is to inspire people to take the entrepreneurial leap and bet on themselves—because building something meaningful isn't about following some guru's 10-step formula or dancing to algorithm's tune. It's about finding your own path, breaking some rules, and maybe setting a few things on fire along the way (metaphorically, of course).
These days, I bounce between designing for brands who aren't afraid to flip the script (from fearless startups to multi-million dollar Shopify Plus stores) and building this—a playground where design magic, commerce innovation, and real community converge. Each project has shown me that remarkable brands aren't built by following someone else's formula. As that sure wasn't my path.
Lemonade Stand Club is my love-child 🩷 - a place where all these threads come together—design, commerce, community, and real talk about building things that matter. It's for everyone who believes brand building is more art than algorithm, more story than strategy, and definitely more soul than spreadsheet.
When I'm not in design mode, you'll find me attempting to master the art of indoor gardening—my succulents have mixed feelings about this—and trying to convince my cat that my keyboard isn't a bed sdoweojngfpjkscnfn—see what I mean?
Let's make some lemonade,
eKat 🍋
Whether you're building your first brand or scaling your empire, you'll find your people here. No gatekeepers. No fluff. Just real conversations about building remarkable things.
P.S. I'm always looking for interesting stories to feature and people to connect with. Currently compiling a list of our first podcast guests—if you've got something to share, I'd love to hear from you!
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